Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
Because they have dozens of radio stations with over 34 million listeners a week and even on radio stations facing heavy criticism, there are still many listeners that tune in on those stations
2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?
only three percent and they believe that it’ll soon ‘be axed’
3) What is BBC Sounds?
Live radio broadcasts, audio on demand, and podcasts are all available through BBC Sounds, a walled garden streaming media and audio download service from the BBC.
4) How do audiences listen to radio content in the digital age?
In the current digital age people can listen to radio content in so many different ways such as listening to prerecorded content on platforms like youtube and spotify or listen in live on car radios or the radio company apps
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?
only three percent and they believe that it’ll soon ‘be axed’
3) What is BBC Sounds?
Live radio broadcasts, audio on demand, and podcasts are all available through BBC Sounds, a walled garden streaming media and audio download service from the BBC.
4) How do audiences listen to radio content in the digital age?
In the current digital age people can listen to radio content in so many different ways such as listening to prerecorded content on platforms like youtube and spotify or listen in live on car radios or the radio company apps
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
He sats that “It has to be a warmer, more story-led journey. You need to report the very personal experience of it.”
6) Why does the BBC need to stay relevant?
because until recently the BBC was banned from creating online-only podcasts for competition reasons, meaning it is now making up for lost time
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
BBC Sounds offer radio services, music, podcasts, documentaries and shows.
8) How does it link to BBC Radio?
they produce similar content except on bbc sounds, they try to appeal to a younger less traditional audience for example bbc wanted to air a show on bbc but was “too outlandish” and wouldn’t appeal to the bbc audience so instead they uploaded it on bbc sounds where it gained positive recognition.
9) What are the criticisms of the BBC Sounds app?
???
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
To celebrate the new app, the BBC launched a couple of new podcasts, including the aforementioned 5 Live Waco series End of Days (make sure you use a capital D in search, or it won’t turn up: insert rolly-eye emoticon here), and Beyond Today, a 20-minute podcast that delves deeper into the big stories of the Today programme.
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