music videos introduction

 1) What is the purpose of a music video?

is a video that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings.

2) How has the digital age changed the production and distribution of music videos?

Digital distribution music has played a large part in this. As a result of Napster, file-sharing, and streaming services, the industry has had to adapt to a new reality where people can listen to any song at any time, for free

3) Which three major record labels are behind VEVO? What is VEVO and why was it created?

Vevo, short for Video Evolution, is a multinational video hosting service that specializes in high-quality music videos. It was initially formed as a joint venture between major record labels Universal Music Group, Sony Music Entertainment, and Warner Music Group in 2009.

4) What are the key conventions of a music video?

Codes and conventions of music videos are generally the style, camera, sound (both diegetic and non-diegetic), mise en scene, editing and stereotyping.

5) How can narrative be used in music video? Give an example of a music video that uses a narrative.

Narrative based music videos feature a series of shots that are designed to tell a story, similar to a short film.  An example of this is the old town road music video because

6) What examples are provided in the factsheet for intertextuality in music videos?

Because music videos are such a well-known subgenre, creators can toy with the rules by alluding to other music videos and the genre as a whole. Intertextuality is the term for this. Such allusions may be obvious as in the case of the Blink 182 song All the Small Things video, which alludes to the music videos of pop stars like Christina Aguilera (Genie in a Bottle) and the Back Street Boys (I Want it That Way).

7) Why do audiences enjoy intertextual references in media products?

One reason why is because audiences may feel a sense of pride and joy that they are able to see references created. This is because they are familiar with recognizable icons or elements in references.