1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
11/18
WWW- Very good for the first two questions, detailed and focused
EBI-Q3 lacks specific industry info and is too vague about the CSP
3/3- nothing
5/6-further emphasis on the third point but overall was a good question
3/9-not linked enough to the CSP I need to link it more and with detail, also used some points that were irrelevant to the question
3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.
3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.
I didnt get an of my methods wrong and knew to mention the other few which were music, and premiers.
4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.
4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.
-New technology is opening new ways to distribute films and Blinded By The Light now has an
extended slot on Amazon Prime which will bring in some of the money it has lost. However,
it remains the perfect example of why the cultural industries are a “risky business” as
Hesmondhalgh says.
-Unfortunately, despite good reviews and positive word-of-mouth from audiences and online
(rated 89% on Rotten Tomatoes) it only pulled in $18m at the box office, barely covering the
production budget and nowhere near covering marketing costs.
-Blinded By The Light generated great excitement at the Sundance Film Festival which
resulted in an all-night auction that saw New Line Cinema pay $15m to distribute the film.
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